Smart Circle DirecTV is a complex term to explain since the device is covering all the down sides of world that are generally continuously changing. To explain the true present picture with the Environment it's necessary to go through the most up-to-date literature and study the current changes. This chapter is giving the idea about the today's marketing and changes & challenges of the sub environmental forces.
The changing behavior associated with customers and proliferation of new marketing channels setups the new issues in the flooring buisingess world. In international market competition it's becoming harder and harder to take care of the life time relation with customers. Selling quality product and service in affordable price is not enough to gain the customer loyalty there are also many other dimensions involving care. These all changes make profit secondary and change organizations to customer-focused organizations and born the new theories and approaches.
Today's marketing has come out with the circle of 4P's (Product, Amount, Place and Promotion) and in the broader sense it is taking as an organizational function. The modified version of marketing is to produce greater value to customer and develop and maintain a healthy relationship.
According to the American Marketing Association today's Marketing is:
"Marketing is an organizational function and a few processes for creating, communicating and delivering value to customers and with regard to managing customer relationships within way that benefit the firm and its stakeholders. "(Keefe, 2004)
Your Smart Circle DirecTV
The Smart Circle DirecTV comprises the intermediate and also the macro environment. The intermediate environment contains those factors which are semi-controllable through contracts and they'll be categorized as suppliers, Distributors, facilitators and shareholders. For example in software industries the different vendors, application sellers, temporary specialist staffs together with subcontractors etc are part of intermediate environment. The macro environment offers those factors and forces which are generally uncontrollable. (Lee, 2005)
For any Smart Circle DirecTV strategic marketing likely to evaluate and investigate your threats, opportunities and for risk assessment usually organizations used the PESTLE analysis here PESTLE is short for Political, Economic, Social, Scientific, Legal, and Environmental Elements. (These macro environmental forces are also shown in above figure). Mostly external auditor is used to audit the impact these forces.
Some countries have an overabundance of relaxed and easy polices for import and move.
Countries history of friendly relation and healthy business deals also have a positive impact when you need it trades. Similarly if countries have better infrastructure for dealing polices and legislations this also goes in the favor in the international traders. It allows you to minimize the time and provide the secure dealings and especially newcomers feel comfortable to trade in these environment. With all these reasons the new literature tells us about the twelve factors involvement in the international trading.
In 2005 in accordance with the Geri Clarke the HELPS FREDICT can be a more complete framework for any international marketing environmental test.
H Historical past F Financial
E Economic R Rules- World Trade
L Words E Environment
P National politics D Demographic
S Social I Facilities
Changes and Difficulties
In 1998 article in the Economist Magazine Sums it up nicely:
"Marketing has changed into a complex art. Technology and trade have increased the potential for global brands. The fragmentation of audiences and rising bills of television and print advertising are making many other media attractive. And direct marketing and the internet are rewriting most of the marketing rules. "
fifty five years back, the television invention opens the new options for the mass marketing and with the visual demonstration many local brand now take the status with the world class brand. This technology changes the language of the advertising. In old age mostly people preferred to own things from market search and mainly radio transmitted regarding the market affairs and brand-new coming products. Then TV gave the new confidence to its viewers and globally advertised the actual market position. The visual demonstration also teach the people and guide them correctly looked after answered the question that why they need and want this certain product. Now World Wide Web is taking the position of the TV together with Similarly the Digital TV and the Smart mobile are writing the brand new rules of the marketing.
Today mobile and pager is the basic need of people and every one is in range just because of a small piece of technological know-how. Here telecommunication was playing a significant role. Now in the finish of 20th century, your emergence of internet together with telecommunication introduce m-commerce. First mobile companies simply provide an updates information like climatic conditions reports, games online info, latest movies and songs information etc just to provide better services and satisfy customer. From this time the m-commerce became the component of our life and nobody feel this addition with the new business technique, today banks and other financial services are providing mobile commerce services and this tiny device is just about the source of market sales. This was the small overview of emergence of the technological know-how.
The customer buying behavior and it is quality perception is also changing and now he is demanding this rich added value product or service. The multinational companies and chain store also create a strong competition globally and it's becoming tougher to retain a extended relation with existing customer.